Coldplay’s Up & Up has all the surrealness in the world


Have you watched Coldplay’s new video yet? It’s like massive insanity crammed into 4 minutes.

I’d never seen this idea before (although videographers have told me it’s not an original concept, but it’s never been done on this magnitude before).

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Just chilling’ in the subway, waiting to catch the next train out to Brooklyn.

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Just casually fishing while AN ENTIRE BRIDGE OF CARS ARE GOING TO WORK, that’s all.

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I like the galaxy-infused video clips, they add some sort of extra surreal quality to it.

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Again, just diving into a giant ocean big pile of clouds. They’ve paid extra detail to this because the clouds were moving too, and they were moving in front of the pool, just like how it would if that was real life.

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Another cool one, a volcano popping corn instead of devastating lava. Like Pompeii, but a much nicer version.

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The second I saw this, I knew it’s a political statement about the devastating effects of human trash on the environment. For sure.

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I don’t like butterflies at all, but this is a really cool effect. And really freaky too.

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Sorry sheep, can you move out of the way? I’m trying to vacuum this grass.

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I like how the ocean waves are caressing Chris Martin’s sneakers. It adds an extra dimension of reality instead of feeling like he’s just sitting on a green screen.

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“Captain, you might need to take the wheel. I think I just saw a giant guitarist in the clouds.”

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I can’t explain why, but my first thought was this was Lionel Ritchie ironing the clouds.

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Another cool galaxy one. Next stop: Mars!

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Also another cool galaxy/Earth looking video clip. Very nice.

Watch the video here:

Which was your favourite? Which one feels the most insane?

Much Love,

Fari Wu

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